SUPRDOG: Brand Launch
THE CHALLENGE
Launch SuprDog (https://suprdog.com), a new canine wellness brand built around microbiome testing, nutrition, and the idea that helping dogs live healthier starts with understanding what’s happening inside them.
THE SOLUTION
As Creative Director, I helped develop the brand voice and messaging for the launch, leading work across video, social, and content.
Our launch film, “We Are Counting,” introduced SuprDog and the thinking behind the brand: we can do better for our dogs, and a long, healthy life starts with real scientific data.
THE IMPACT
SuprDog launched in August 2026, bringing the brand and its mission to market.
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